SXSW | Preacher Early Service

During SXSW, Preacher throws a party. It’s like if Martha Stewart drank too much tequila and came from a cattle ranch instead of Turkey Hill. (Yeah, I watched the documentary recently.) Anyways, here’s a snapshot of some of the activations I got to dream up.

Cow Tipping

Our prize cow, Jolene, and her handler, Alyssa, helped us raise some money for Bowie High School FFA club.

Spaghetti Westerns

We cooked up a gallery of western-themed art made entirely of pasta. The entire agency contributed. We were like a weird kindergarten class for about a week.

DOLL-Y

This was around the time DALL-E was making its debut in the AI world. Our version was a Dolly Parton drag queen who drew questionable pictures based on the prompts you gave her.